Pro Tip:
Add Company Knowledge, Brand Voice and Audience Profiles from the Brand Hub to make your content even more targeted.
Proven Copywriting Frameworks for Persuasive Writing
Need high-performing copy? Yarnit uses time-tested frameworks to craft persuasive, engaging, and conversion-focused content effortlessly.
5 Basic Objections Framework
Analyze and address the 5 basic objections customers might have about [product/service]. Create persuasive copy that tackles: 1) No need ('Why do I need this?'), 2) No money ('Why is it worth the price?'), 3) No hurry ('Why should I buy now?'), 4) No desire ('Why should I care?'), and 5) No trust ('Why should I believe you?'). For each objection, provide a primary response and two alternative approaches. Optimize for conversational tone and include recommendations for where these responses would be most effective in my marketing funnel. Provide SEO-friendly subheadings for each section.
6 W's Framework
Create comprehensive marketing content for [product/service] using the 6 W's framework (Who, What, When, Where, Why, How). Develop clear, concise answers to: Who is this for? What exactly is it? When should it be used? Where can it be implemented? Why is it valuable? How does it work? Conduct SEO research to identify which of these questions our target audience is most frequently searching for, and prioritize content accordingly. Create variations for different stages of the buyer journey and suggest how this framework can be applied across website copy, Sales materials, and customer support resources. Include recommendations for visual content that would enhance understanding.
Awareness-Comprehension-Conviction-Action Framework
Develop a strategic marketing campaign for [product/service] using the ACCA framework. First, create attention-grabbing headlines that raise awareness about [specific problem/opportunity], then craft educational content that helps prospects comprehend how [product/service] works, followed by persuasive messaging that builds conviction through [benefits/testimonials/comparisons], and finish with compelling calls-to-action for different channels. Include SEO recommendations for each stage and suggest how I can measure effectiveness at each point in the conversion path. Create at least three variations of the headline to test for engagement.
Consistent-Contrasting Framework
Develop multi-channel marketing copy for [product/service] using the Consistent-Contrasting framework. Create messaging that maintains consistent brand elements ([key message/value proposition/tone]) across all channels while using contrasting approaches to capture attention ([problem vs. solution/before vs. after/with vs. without]). Include specific adaptations for website, email, social media, and paid advertising that balance consistency with channel-specific optimization. Identify which brand elements should remain consistent and where contrasting elements would create maximum impact. Suggest metrics to track the effectiveness of this approach.
Emotion-Logic Framework
Craft persuasive copy for [product/service] using the Emotion-Logic framework. Begin by triggering the emotional response of [specific emotion: fear/excitement/aspiration/frustration] that resonates with our [target audience]'s core desires, then support with logical reasons why our solution makes sense ([features/specifications/data/ROI]). Create variations that emphasize different emotional triggers for different audience segments and suggest how to test which emotion-logic combinations drive the most conversions. Include recommendations for visual elements that would enhance the emotional impact while maintaining brand consistency.
Exclusive-Inclusive Framework
Create marketing messaging for [product/service] using the Exclusive-Inclusive framework. Develop copy that makes customers feel part of an exclusive group ([early adopters/premium members/insider community]) while simultaneously fostering inclusivity and belonging ([welcoming language/diverse representation/community focus]). Balance exclusivity signals ([limited access/special benefits/premium positioning]) with inclusive values ([accessibility features/diverse use cases/community support]). Include strategies for different segments of our audience and suggest metrics to measure how effectively we're balancing these seemingly opposing concepts. Create SEO-optimized messaging for each approach.
Expectation-Surprise Framework
Develop marketing content for [product/service] using the Expectation-Surprise framework. First, acknowledge the standard expectations in our industry ([common features/typical results/usual promises]), then reveal our surprising differentiators that exceed these expectations ([unique approach/unexpected benefit/revolutionary result]). Create versions for different marketing channels and customer journey stages. Use SEO analysis to identify what prospects typically expect from products like ours, and develop content that acknowledges these expectations before revealing our unique surprises. Include suggestions for visual content that would enhance the surprise effect.
Four C's Framework
Create marketing copy for [product/service] using the Four C's framework: Clear, Concise, Compelling, and Credible. Make sure the message clearly communicates our [unique value proposition], keeps information concise for [target audience's] busy lifestyle, incorporates compelling elements that trigger [specific emotion/action], and establishes credibility through [expertise/data/testimonials]. Analyze my current website/marketing materials to identify opportunities for improvement in each of these areas. Include SEO recommendations and suggestions for A/B testing different versions.
Friend-Expert Framework
Develop relationship-building content for [product/service] using the Friend-Expert framework. Create copy that balances friendly, conversational language ([relatable scenarios/informal tone/empathetic understanding]) with authoritative expertise ([industry knowledge/technical insights/data-backed claims]). Analyze my current content to identify opportunities to strengthen either the friendly or expert elements depending on which is currently lacking. Include recommendations for different content types where one approach might be more appropriate than the other, and suggest ways to seamlessly transition between friendly and expert tones within the same piece of content.
Pain-Agitate-Relief Framework
Create conversion-focused copy for [product/service] using the Pain-Agitate-Relief framework. First, identify and acknowledge the specific pain points my [target audience] is experiencing with [current situation/problem], then agitate those pain points by exploring their consequences and emotional impact, and finally present our solution as the relief they've been seeking. Include SEO analysis to identify common pain point keywords, and suggest multiple versions with different emotional intensities for testing. Provide recommendations for where in the customer journey this framework would be most effective and how to adapt it for different channels.
Past-Present-Future Framework
Create narrative marketing content for [product/service] using the Past-Present-Future framework. Develop a compelling story that acknowledges how things were done in the past ([industry tradition/old approaches/historical context]), contrasts with current challenges and transitions ([present pain points/changing landscape/emerging needs]), and paints a vision of a better future with our solution ([transformation/outcomes/long-term benefits]). Create variations tailored to different buyer personas at various stages of awareness. Include SEO recommendations that leverage temporal keywords and suggestions for visual timeline content that would enhance this narrative.
Personal-Universal Framework
Develop marketing content for [product/service] using the Personal-Universal framework. Create copy that begins with a specific, relatable personal story or example about [common pain point/situation] that individual prospects will identify with, then expand to show how this represents a universal challenge faced by our entire [target market]. Balance intimate, conversational language with broader market insights and statistics. Include recommendations for gathering and incorporating authentic customer stories and suggest how this content could be adapted across different marketing channels while maintaining the personal-universal balance.
Picture-Promise-Prove-Push Framework
Create compelling copy for [product/service] using the Picture-Promise-Prove-Push framework. Paint a vivid picture of my customer's current challenges with [specific pain point], promise how my solution will transform their experience, provide concrete proof through [data points/testimonials/case studies], and create a clear call-to-action that motivates immediate action. Optimize for SEO with the keyword '[target keyword]' and ensure the tone matches my brand's [formal/casual/authoritative] voice. Include suggestions for visuals that would enhance this message.
Positive-Negative Framework
Develop authentic marketing copy for [product/service] using the Positive-Negative framework. Create messaging that honestly addresses negative aspects ([common industry problems/limitations/challenges]) while emphasizing positive solutions and outcomes. Analyze my current marketing materials to identify opportunities to be more transparent about limitations while still maintaining an overall positive brand impression. Include recommendations for addressing negative reviews or feedback constructively while highlighting positive customer experiences. Suggest SEO-friendly ways to incorporate both positive and negative keywords that prospects might search for.
Solution-Savings-Social Proof Framework
Develop value-focused marketing content for [product/service] using the Solution-Savings-Social Proof framework. Create messaging that clearly explains our solution to [specific problem], quantifies the savings or benefits ([time/money/resources/stress]), and provides compelling social proof ([testimonials/case studies/statistics/reviews]). Analyze my current marketing materials to identify opportunities to strengthen any weak elements in this framework. Create variations for different buyer personas focusing on the specific savings that would most resonate with each. Include SEO recommendations for each section and suggest ways to visually represent the savings for maximum impact.
Story-Solve-Sell Framework
Create narrative-driven marketing content for [product/service] using the Story-Solve-Sell framework. Begin with a compelling story about [common customer scenario/challenge] that will resonate with our target audience, demonstrate how our solution addresses the core problems in this story, and then transition to a persuasive sell that converts interest into action. Use SEO analysis to identify story elements that align with high-ranking keywords in our industry. Create variations for different customer personas and journey stages. Include recommendations for extending this narrative across multiple content pieces and channels as part of a cohesive campaign, with metrics to track engagement at each stage.
Strong-Weak Framework
Create transparent marketing copy for [product/service] using the Strong-Weak framework. Highlight our strongest features/benefits ([specific strengths]) with confidence while honestly acknowledging areas where we're still improving or where alternatives might be better for certain users. Analyze how this balanced approach can build trust with our [target audience] and differentiate us from competitors who only promote strengths. Include recommendations for showcasing this transparency across different marketing channels and suggest how to frame limitations as opportunities for future improvement. Provide SEO-optimized subheadings for each section.
Urgency-Patience Framework
Create time-sensitive marketing copy for [product/service] using the Urgency-Patience framework. Develop messaging that creates legitimate urgency around [limited-time offer/seasonal opportunity/scarcity factor] while simultaneously acknowledging that implementing our solution requires [patience/ongoing commitment/time for results]. Create a timeline-based content strategy that balances immediate action with long-term value, and suggest ethical ways to create urgency without resorting to artificial scarcity tactics. Include recommendations for follow-up content that supports customers during the patience phase. Optimize for SEO with time-sensitive keywords and phrases.
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