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Most conversations about showing up in ChatGPT, Gemini, or AI Overviews focus on content: better pages, sharper answers, more structured markup. The question that matters more gets skipped: does the business actually agree with itself across the internet?
For most of the last fifteen years, local SEO had one job: win a position in a ranked list. That model is now being dismantled by a change in what "search" even means.
Below is a practical, sectioned checklist covering the areas that matter most, with an India-specific lens on the third-party platforms and directories that actually carry weight here.
None of these features move the needle in isolation. Stack them together and you stop treating LinkedIn like a content calendar and start treating it like what it actually is for B2B
B2B deals are slow and involve a lot of people who never talk to a salesperson before making up their mind. A video does something a paragraph can't: it lets a stranger hear your tone, see your face, and decide in ten seconds whether they trust you.
Because occasion-based demand spikes and disappears fast, unlike evergreen search traffic that gives you months to recover, a catalog that is not ready on day one of the rush effectively misses the whole festival.
