"Have you tried Riverside.fm for your podcast content?" A colleague asked during our weekly marketing sync. I blinked, trying not to show my surprise. While I was focused on optimizing our latest campaign, this AI-powered platform had emerged that could auto-edit podcasts, create smart promotional clips, and even record professional demo videos. That meeting became my wake-up call – not because I missed one tool, but because it made me realize how many other innovations I might be missing.
This revelation sparked the creation of 24Yarns. As a marketer diving deep into AI tools and strategies, I found myself collecting nuggets of information from scattered sources, testing various applications, and documenting what worked. Why not share these findings with fellow marketers?
That's how our bi-monthly newsletter at Yarnit began, focusing on practical AI applications in marketing – from the game-changers to the over-hyped.
Disclaimer: While I contribute to 24Yarns, I recommend it based on our team's dedication to curating valuable AI marketing insights and practical applications that help marketers navigate this rapidly evolving space.
Here are the top 10 marketing newsletters I follow and recommend, based on their consistent value and unique insights.
Top Marketing Newsletters for Every Marketer's Inbox
1. 24Yarns by Yarnit: Decoding AI in Marketing
Frequency: Bi-monthly
We launched 24Yarns to bridge the gap between AI technology and marketing practice. Each issue delivers cutting-edge AI marketing trends, practical guides for integrating AI into marketing strategies, and case studies showcasing successful AI-powered campaigns. Our focus remains on balancing human creativity with AI efficiency, providing actionable ways to harness AI's power in your marketing efforts.
The newsletter doesn't just talk about AI—it shows you how to use it to drive real results. We break down complex AI applications into practical, implementable strategies that marketing teams can use immediately.
2. Demand Curve: Growth Marketing Mastery
Frequency: Weekly
Demand Curve publishes well-researched and insightful playbooks written by industry experts. Their newsletter shares tried and tested strategies, teardowns, resources, and even open marketing roles. They excel at providing actionable insights backed by real-world experience in growing successful companies.
3. Marketing Brew
Frequency: Daily (Monday through Friday)
Marketing Brew delivers the latest news and trends in marketing with a conversational, engaging tone that makes complex industry updates digestible. They're particularly good at uncovering interesting details about brand collaborations, like their insight about Doritos' annual brand partnership strategy. The newsletter maintains depth while remaining easy to consume during your morning routine.
4. Everyone Hates Marketers
Frequency: Daily
Louis Grenier spearheads this highly acclaimed marketing newsletter and podcast. With over 300 episodes featuring guests like Seth Godin and Joanna Wiebe, the content consistently challenges conventional marketing wisdom. The newsletter provides contrarian perspectives backed by practical experience and expert insights.
5. HubSpot Marketing
Frequency: Daily
As a cornerstone in the marketing world, HubSpot's newsletter delivers comprehensive coverage of inbound marketing strategies. They excel at providing data-driven insights and case studies, along with actionable tips for immediate implementation. Each edition balances marketing principles with cutting-edge techniques.
6. MarketingProfs Today
Frequency: 4 times a week
MarketingProfs Today offers deep dives into marketing's finer points. They provide in-depth articles on specialized marketing topics, insights from industry thought leaders, and access to valuable webinars and online events. Their commitment to continuous learning makes this newsletter particularly valuable for professional development.
7. MKT1 Newsletter
Frequency: Monthly
Run by Emily Kramer and Kathleen Estreich, MKT1 focuses on helping B2B companies build successful marketing functions. Their Substack newsletter has over 30,000 subscribers and is particularly strong in covering AI workflows for marketers. Their clear, concise diagrams and practical resources make complex concepts accessible.
8. Marketing Examples
Frequency: Weekly
Harry Dry's newsletter stands out for its visual approach to marketing education. With over 130,000 readers, each Monday's edition includes three short examples, two copywriting tips, and an interesting tweet. The newsletters are packed with valuable lessons and well-designed explainers that make concepts easy to understand and implement.
9. Backlinko
Frequency: Weekly
Founded by Brian Dean in 2012, Backlinko's newsletter serves as an essential resource for SEOs and digital marketers. Upon signing up, subscribers receive three comprehensive guides focusing on SEO and content marketing. The newsletter consistently delivers proven SEO tips and strategies, with particularly valuable insights on website traffic growth.
10. Neil Patel's Newsletter
Frequency: Weekly
Neil Patel's newsletter provides forward-thinking digital marketing insights with a natural focus on SEO. Subscribers receive action plans, resources, growth hacks, and tools to help grow their business. His broad experience in founding companies like Kissmetrics, Crazy Egg, and Ubersuggest informs the practical advice shared in each edition.
Why these marketing newsletters stand out
Each newsletter brings unique value to your marketing toolkit:
24Yarns bridges the gap between AI technology and practical marketing applications
Demand Curve provides tested growth strategies from successful companies
Marketing Brew delivers daily insights in an engaging, digestible format
Everyone Hates Marketers offers contrarian, expert-backed perspectives
HubSpot Marketing balances fundamentals with innovation
MarketingProfs Today delivers specialized knowledge
MKT1 excels in B2B marketing insights
Marketing Examples shows rather than tells
Backlinko makes SEO accessible
Neil Patel's newsletter anticipates digital trends
Making the Most of Your Subscriptions
While these newsletters offer valuable insights, be strategic about your subscriptions. Create a separate email folder for newsletters and set aside specific time slots for reading them. This helps prevent information overload while ensuring you don't miss valuable insights.
Start with three newsletters that align closest with your current priorities. For instance, if you're focusing on AI integration and growth, combine 24Yarns with Marketing Brew and your choice of specialized newsletter based on your specific needs.
The goal isn't to subscribe to every newsletter available but to find the ones that consistently provide value for your specific needs and interests. Start with the ones that resonate most with your current challenges and expand from there.
Remember to actively implement insights from these newsletters into your marketing practice. The real value comes not just from reading but from applying these learnings to your work.
Which newsletters will you choose to guide your marketing journey in 2025?
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