“Content is King.”
You might have heard it before. But is it a vital ranking factor in Google's search algorithms?
According to Google's “How Search works” resource, content is foundational to how search works. Even in the Beginner SEO resources at Google Search Central, the search engine giants recommend to
Write easy-to-read text
Make expertise and authoritativeness clear
Create fresh, unique content
That suggests that Google is looking for credibility, specificity, value, good user experience, etc.
But does creating high-quality content actually impact your SEO results?
How can you benefit from following what Google search algorithms are looking for?
Let’s go through the top SEO benefits of creating high-quality content.
5 Key Benefits of Quality Content for SEO
Quality SEO-focused content can provide multiple benefits for your business. Here are a few important ones.
1. Better targeting
68% of online experiences start with a search engine.
Quality SEO content allows you to target specific keywords and topics, which can help you attract more qualified leads and increase conversions. It can help you target your audience more effectively and increase your investment return. Google will analyze your targeted content, which will have higher relevance when your target prospect searches with a specific query.
Google Algorithm first understands the meaning of the query or the searcher’s intent, then determines each webpage’s relevance for better search results.
2. Improves user experience and engagement
Quality SEO content provides value to users by addressing their needs and answering their questions. This improves the overall user experience and can lead to increased engagement and return visits.
But why would Google care about user experience?
In the digital era where misinformation runs rampant, people anxiously seek reassurance – proof. And search engines like Google know it. Reverse engineering Google’s algorithms don’t guarantee top ranking in search results. Google now seeks a complicated array of indicators that signal your website's expertise, authoritativeness, and trustworthiness (E-A-T). Although E-A-T is not a ranking factor, it’s significantly mentioned in Google’s Search Quality Evaluator Guidelines, and these guidelines highlight what Google considers a top-quality user experience. And delivering a quality user experience is directly proportional to higher user engagement of your website.
3. Builds authority and credibility
Google's evaluation of your trustworthiness and authority plays a vital role in your rankings. If you consistently produce high-quality content, you can ensure your website establishes itself as a trusted authority in its industry. It can improve brand reputation and credibility and positively impact your SEO results.
How exactly?
According to Google, their “algorithms analyze the content of webpages to assess whether the page contains information that might be relevant to what you are looking for.” For example, HubSpot has built authority and credibility in the marketing industry through its extensive content marketing efforts, which include a blog, ebooks, webinars, and more. Their high ranking on google search results can be attributed to them consistently providing valuable, informative content that educates their audience on a wide range of marketing topics.
4. More opportunities for better search rankings
Quality content is more likely to be shared and linked to by other websites, which can increase the number of backlinks to your site. Backlinks are a strong signal to search engines of the authority and trustworthiness of your site. It can help you improve your search engine rankings which can result in better traffic and engagement.
The higher the quality of your content, the greater the chances of people sharing it on different platforms, which can open up a gateway for quality backlinks for your website.
Have a look at Mattew Woodward's website example.
They published a high-quality article on the healthiest foods, which helped their website gain numerous backlinks and, as a result, rank number one in the Google search results for a competitive keyword.
5. Facilitates social sharing
Google stated that social media is not a direct ranking factor for websites.
And the majority of social media platforms don't rank posts based on keywords.
So, how can quality content SEO-focused help you with social sharing?
Cognitive SEO’s research found that sites ranked at the top of Google search have the highest social signals—comments, shares, and likes—compared to lower-ranked sites. With more traffic diverted to the top ranked website, it increases the chances of backlinks compared to other sites ranked for similar keywords.
Considering the above-mentioned Mattew Woodward's website example, their top-ranked article on unhealthiest foods exploded on Facebook and got a fantastic engagement rate.
Social media platforms like Facebook, LinkedIn, and Twitter provide an excellent opportunity for websites to reach a wider audience. You can also leverage the power of social sharing by creating high-quality, engaging content and publishing it across different platforms.
So, are you working on creating high-quality content for better SEO results?
Content As a Vital Ranking Factor
An effective SEO campaign depends on high-quality content. It sets you apart from your rivals and gives you the upper hand. The foundation of every website is its content. It helps people engage with your company and develop trust with them. Even though creating and posting content regularly is a primary requirement, you must not compromise on the quality of the content.
Content quality is one of the most significant elements of SEO. The rank of a website in Google's search engine results pages (SERP) is determined by several criteria. One of these characteristics is how well-written and informative the material is on a particular page.
However, creating quality content for SEO or SEO writing is not a cakewalk. It requires time, energy, and consistency.
If all this writing sounds like a huge task to you, you can trust Yarnit, an AI-based intelligent guided service that takes advantage of best practices from multi-media communication and storytelling to help you create engaging content.
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